Date: November 22, 2021
Location: Louvre Carousel, Paris, France
On November 22, 2021, an exhibition of international products in collaboration with the Dunhuang Museum took place at the CARROUSEL DU LOUVRE . The brands were inspired by the culture and art of the Dunhuang Museum to make their products for Chinese consumers.
Afterwards, a live stream was organized by Viya (薇娅),
The World’s Livestream Queen
China ‘s number one E-commerce company, to promote Chinese culture and art through the Tmall x Dunhuang event. The promotion is done through the aesthetic and artistic blend of international products with elements of Dunhuang culture .
This live streaming (purchase, sale online and live) allows Chinese consumers to discover foreign brands. Moreover, with the digitalization of the Chinese market, China is increasingly opening up its market to the outside world and strengthening its collaboration with its business partners on a global scale.
Thus, brands have an interest in conducting strategic cooperation with Chinese economic players. Thus, participation in cross-border exhibitions, collaborating with Chinese influencers or key e-commerce people such as Viya make brands visible in China.
During the exhibition, guests such as KOLs, brands, international trade experts and the press learned about Chinese history, culture and art through these products .
Each product constitutes a harmony between Chinese and foreign culture. A harmony that reflects the relationship between China and the world.
